It is impossible to get free advertising these days, unless you are a liberal Democrat and a friend of MSNBC. During a Friday morning segment of Morning Joe, fill-in co-host Willie Geist brought on special guests Donny Deutsch and Susan Del Percio to all collectively drool over Joe Biden’s new ad.     After playing it on air in its entirety, Deutsch couldn't contain his excitement:   I say bravo. It's interesting. You contrast the Trump ad trying to define Biden. He can define a challenge on his own terms. He's not doing it. He's running an ad right now that in Biden's America there will be no police, you won't be able to get police on the phone. Yet Biden, the combination of the family message and bringing American jobs back, Biden is doing himself, very Reaganesque. I think he's pitch perfect for what we need now, comfort, solidness, and he's playing on point. Once again you contrast what Trump's doing, what Biden's doing. One feels like a desperate loser. One feels like the incumbent winner. Him labeling Biden’s ad “Reaganesque” was interesting, since the left has hated Reagan since the moment he became president back in 1980. Now, long after his death, they have strange new respect for the Republican that they could not provide when they were calling him a war criminal and a racist. Del Percio went next, laughably identified as a supposed “Republican Strategist,” but sounding like a DNC spokesperson as she hailed the commercial: You get stability, relatability, someone who's putting the needs of the country ahead of themselves. When you look at Donald Trump, he's getting crushed on it. It was those folks who felt that in 2016 he would be their champion. He is not, and they know it. This ad just brings out -- streams a perfect message, and it is in such stark contrast of what the president is doing. And that's the other thing that's worth noting. He's disciplined on message. This is the perfect thing to happen, to release the day after his speech like the one he gave yesterday about bringing America back. So there's continuity and discipline. Those are two things Donald Trump does not have. Bravo to the Biden communications team. They know that any ad of theirs played on MSNBC will be collectively drooled over like a Saint Bernard, essentially giving them a two for one deal when it comes to free advertising. Choice Hotels sponsored this selective attention being played to Biden advertisements.  Read the full transcript below to learn more. MSNBC’s Morning Joe 7-10-20 WILLIE GEIST: The Biden campaign is out just this morning with a new ad with the message about the power of family. Here is a first look. AD:  He took the train four hours every day so he could have breakfast with his boys in the morning. He tucked them in at night. People in Washington didn't get why Joe Biden would travel all that way. But in neighborhoods all over this country, this no-distance parent won't go for the kids. Never underestimate the power of family or the sacrifices people will make for their children. That love, that hope, that determination. That's what fuels the American dream. It's why you stay up paying bills, sign up for that extra shift, worry about schools and health care. When Joe Biden traveled those four hours, he wasn't just going home for his kids. He was going to work for them, too, just like he will for yours.  GEIST: Danny Deutsche, our resident ad man, what do you make of the ad especially when it fits into what Joe Biden said yesterday in his economic speech when he said he comes from a working family, something that Donald Trump can't say.  DANNY DEUTSCHE: I say bravo. It's interesting. You contrast the Trump ad trying to define Biden. He can define a challenge on his own terms. He's not doing it. He's running an ad right now that in Biden's America there will be no police, you won't be able to get police on the phone. Yet Biden, the combination of the family message and bringing American jobs back, Biden is doing himself, very reaganesque. I think he's pitch perfect for what we need now, comfort, solidness, and he's playing on point. Once again you contrast what Trump's doing, what Biden's doing. One feels like a desperate loser. One feels like the incumbent winner.  GEIST: Susan Del Percio, you put together the speech with the ad from Joe Biden yesterday, what do you get?  SUSAN DEL PERCIO: You get stability, relatability, someone who's putting the needs of the country ahead of themselves. When you look at Donald Trump, he's getting crushed on it. It was those folks who felt that in 2016 he would be their champion. He is not, and they know it. This ad just brings out -- streams a perfect message, and it is in such stark contrast of what the president is doing. And that's the other thing that's worth noting. He's disciplined on message. This is the perfect thing to happen, to release the day after his speech like the one he gave yesterday about bringing America back. So there's continuity and discipline. Those are two things Donald Trump does not have.